10 Pakistani fashion designers who are taking the industry by storm

Fashion is much more than just creating garments; it is an essential component of a person's identity and differs greatly between nations and areas. Every location has its fashion business, defined by varied distribution and production methods for fabrics as well as differences in the styles that appeal to different age groups. Fashion designers from Pakistan are known for their unique style and inventiveness.

The first thing that typically springs to mind when considering Pakistani culture is the amazing fashion of the nation, which harmoniously combines a wide range of styles. Pakistan's outstanding designers, who consistently add to the country's beauty and diversity, are primarily responsible for its thriving fashion sector.

Most Popular Pakistani Fashion Designers 

1. HSY (Hassan Sheheryar Yasin)

Known by his initials "HSY," Hassan Sheheryar Yasin made his fashion debut in Pakistan in 1994 as a stylist and choreographer. He started his brand, "HSY," after graduating from the Pakistan School of Fashion Design in 2000, and it soon rose to prominence both domestically and abroad.

HSY was one of the first companies to have a big influence on the fashion industry. Yasin's designs are influenced by Pakistan's elaborate, traditional materials and workmanship, which he deftly blends with modern shapes and patterns. His art is timeless because of this mix, which produces collections that appeal to different generations. The magazine Harper's Bazaar named him the "New King of Couture."

For both men's and women's formal and bridal collections, HSY offers a variety of couture runway pieces. The company has 14 flourishing locations across Pakistan, the United Arab Emirates, America, Saudi Arabia, and the United Kingdom. 

 

2. Zainab Chottani

In 2010, Zainab Chottani and Fariha Altaf collaborated to develop their first bridal collection. Even though her specialty is wedding gowns, she was among the first bridal designers to branch out into casual ready-to-wear in 2012. Her brands, Mera Pakistan and Aqua, are dedicated solely to ready-to-wear clothing. She now provides a range of styles, including lawn, pert, formal dress, casual wear, and bridal wear, under the "Zainab Chottani" name.

Her Swarovski line, which uses Swarovski stones rather than local ones for embroidery and adornment on gowns, is one of her most notable products. Many of her gowns are made to order, with colors, ornaments, and designs tailored to each client's unique specifications. She has become one of Pakistan's most sought-after designers because of her individualized approach.

 

3. Bunto Kazmi

Anyone who knows anything about Pakistani fashion can identify "Bunto Kazmi." After assuming control of the firm from her mother-in-law, Sughra Kazmi, she turned an already prosperous enterprise into a much more well-known brand in the fashion industry.

Since Bunto Kazmi doesn't often appear in fashion shows, witnessing her work on brides is a one-of-a-kind and remarkable experience. The "Farshi Sharara," a classic Mughal garment, is her signature look that had gradually diminished. She brought it back to life, and this graceful dress is now a main part of many of her bridal creations.

In Kazmi's design process, brides are asked to provide a broad idea of their preferred cut and color scheme. She then turns each bride into her muse by using this knowledge to create custom designs for them. What genuinely makes Bunto Kazmi stand apart in the fashion world is this individualized approach. 

 

4. Nomi Ansari

In Pakistan, Nomi Ansari is credited with pioneering modern bridal dress. He established his business in 2001 and made a name for himself with his one-of-a-kind designs during the following 20 years.

Bright colors are a hallmark of Ansari's work. He takes parts of traditional Pakistani fashion, mixes them with unique embroidery, and brings them together in designs with contemporary cuts. He was also one of the first designers to produce distinctive and colorful menswear, which made him a favorite among Pakistani couples. All under one roof, they may locate complementary matching ensembles. 

 

5. Deepak Perwani

Deepak Perwani spent the most of his early career concentrating only on prêt-à-porter apparel. But after receiving several requests from customers to create their wedding gowns, he gave in and has since grown to become one of Pakistan's most renowned bridal designers.

Perwani mixes parts of Pakistani styles, trendy contemporary trends, and old Mughal fashion to create designs that are edgy and chic. He designs clothing for both men and women in a variety of styles, from casual wear to wedding gowns.

Notably, at 175 feet long and 800 yards of fabric, Perwani holds the record for making the largest kurta in the world. He is also regarded as one of Pakistan's top menswear designers. To find something unconventional, get in touch with designer Deepak Perwani!

 

6. Zara Shahjahan

Although Zara Shahjahan has long been known for her prêt-à-porter and ready-to-wear lines, her formal and bridal collections are where she really shone.

Her designs, which are influenced by nature, frequently include flowers and birds and use calming hues coupled with distinctive modern cutting and needlework. Shahjahan strives to provide wearable clothes that are elegant and lovely at the same time. One of Pakistan's most premium and luxury clothing brands, hers is still going strong today. Zara Shahjahan has long been renowned for her prêt-à-porter and ready-to-wear clothing, but she truly excelled with her formal and bridal collections.

 

7. Shehla Chatoor

Shehla Chatoor entered the fashion industry after graduating from the US and moving back to Pakistan. She started creating her own garments, including her wedding gown, because she was frustrated that there weren't any that met her style. Her garment was so well received that many people asked for copies, which inspired her to get into fashion as a career.

The designs created by Chatoor combine classic and modern features. She creates garments with modern cuts while using traditional needlework techniques. Her design concept is to create items that future generations will treasure and be able to wear as family heirlooms.

 

8. Sania Maskatiya

2010 saw the notable debut of Sania Maskatiya, a 2010 graduate of the Indus Valley School of Art and Architecture, in Pakistani fashion design. She places a strong emphasis on in-house manufacturing, with their own facilities used for printing, stitching, and embroidery of clothing.

Pakistani, American, European, and Indian runways have all featured her designs. With her collection of western wear, she became the first Pakistani designer to make her New York Fashion Week debut in 2019.

With hopes to grow her brand even further, Maskatiya has received multiple prizes for her designs and her clothing is currently sold in the US, Singapore, India, the Middle East, and the Middle East.

 

9. Sana Safinaz

Sana Hash and Safinaz Muneer teamed up in 1989 and each gave a thousand rupees to start their apparel line. Their brand is still strong and growing thirty years later. Renowned for its stunning silk designs every season, they also provide Pakistani women with an extensive selection of prêt, casual wear, formal dress, and festive apparel.

In addition to having 36 locations across Pakistan, Sana Safinaz also sells its collections online and through several other retail establishments.

 

10. Saira Rizwan

Saira Rizwan started her career in fashion by creating a wedding gown for a Peshawar client. Later, she studied other fashion design courses in the US, and in 2007 she started her own clothes business. Her creations are renowned for their intricate stitching and muted prints. After first concentrating on bridal apparel, Rizwan expanded into the ready-to-wear formal and prêt collections after realizing there was a significant market for them.

Apart from bridal clothing, Saira Rizwan also has collections for lawn and Eid. Her brand stands out because it features designs made especially for older ladies, a group that the fashion industry frequently ignores. Her company has become more appealing to a diverse spectrum of consumers, both young and elderly, thanks to this inclusive strategy.

 

Conclusion

By fusing traditional craftsmanship with contemporary aesthetics, these ten designers perfectly capture the spirit of Pakistan's dynamic and diverse fashion scene. In addition to captivating local audiences, their avant-garde designs and distinctive styles have had a major global impact, solidifying Pakistan's position in the world's fashion industry.